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Homeowner’s CodeExpedia Group has introduced new payment options through its Travel Agent Affiliate Program (TAAP) to empower travel agents in the GCC region. This move follows the successful launch of TAAP in the UAE, expanding access to a diverse range of travel services for agents across Gulf countries.
Feedback from travel advisors has been instrumental in shaping the enhancements to Expedia TAAP. The upgraded features aim to streamline trip management, broaden payment choices, and ultimately drive revenue and efficiency for agents in the region.
One of the notable updates includes an extension of the ‘book now, pay later’ feature, allowing advisors to defer trip payments for up to 365 days, catering to clients planning well in advance. This flexibility supports early-bird deals and eases cash flow management for agents.
Moreover, Expedia TAAP now offers a new bank transfer payment option for hotel bookings, catering to regions where card payments may pose challenges. While currently limited to select European countries, this feature underscores Expedia’s commitment to accommodating diverse payment preferences.
Another significant addition is the expanded agency service charge capability, enabling agents to apply fees of up to 30% on bookings within the TAAP platform. This empowers agents to optimize their revenue streams and better align their services with client needs.
Robin Lawther, VP of Expedia TAAP, emphasized the pivotal role of travel advisors in the evolving travel landscape, noting that 45% of travelers have relied on advisors for their trips in recent times. The continuous platform enhancements aim to equip advisors with the tools needed to drive business growth and ensure customer satisfaction.
Expedia’s strategic partnerships with key players in the Middle East, such as Experience Abu Dhabi, Visit Oman, and Emirates, among others, underscore its commitment to showcasing the region to a global audience. These collaborations further enrich the travel offerings available through Expedia’s platforms, enhancing choices for travelers and agents alike.
Expedia TAAP joins a roster of partner platforms in the region, including Rezlive, Halalbooking, and Blackrock Technologies, providing a comprehensive suite of resources for travel agents catering to diverse client needs.
The updates to Expedia TAAP reflect a broader industry trend towards offering enhanced payment flexibility and revenue opportunities for travel agents. By adapting to evolving market demands and agent feedback, Expedia positions itself as a leading partner for travel advisors seeking to elevate their services and maximize their business potential.
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