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Home Loan Handbook
McDonald’s MonopolyRory Sercombe, the founder of Own Home Loans, has carved a niche in the mortgage broking industry by offering more than just home loans. With a background spanning banking, broking, and business, Sercombe brings a unique blend of expertise to the table. His customer-centric approach and focus on long-term wealth creation set him apart in an industry often characterized by transactional relationships.
In a special feature by Australian Broker, Sercombe’s journey and success story shed light on the innovative practices that are reshaping the mortgage landscape. The interview delves into his motivations, strategies, and insights that have propelled his firm to new heights.
Sercombe’s career trajectory reflects a deep-rooted passion for entrepreneurship and a commitment to providing holistic financial solutions for clients. His experience at National Australia Bank (NAB) and subsequent return to broking underscore his dedication to empowering individuals on their financial journey.
When asked about the secret to his success, Sercombe emphasizes the paramount importance of customer care and personalized service. Beyond securing home loans, his firm focuses on educating clients about wealth-building strategies and fostering long-term relationships. By offering services that extend beyond traditional broking, such as property advisory and financial coaching, Own Home Loans sets a new standard for comprehensive financial support.
Regarding client interactions, Sercombe emphasizes exceeding expectations and delivering value-added services. He stresses the significance of strong relationships with lenders and a respectful approach to collaboration within the industry. By prioritizing client outcomes and offering tailored solutions, he has cultivated a loyal customer base that values his expertise and guidance.
While based in Melbourne, Sercombe’s clientele spans across Australia, reflecting the national reach of his business. His insights into the evolving property market in Melbourne highlight opportunities for investment amidst changing market dynamics. With a focus on empowering clients to make informed decisions, Sercombe’s firm positions itself as a trusted partner in navigating the complexities of property ownership.
As the mortgage and property markets enter the second half of 2025, Sercombe remains optimistic about the industry’s outlook. With a positive trend in housing market activity and increasing competition among lenders, clients stand to benefit from favorable conditions. Despite external factors like interest rate fluctuations and political uncertainties, Sercombe advises clients to adopt a long-term view when investing in property.
In addition to observing a resurgence in investor interest and first home buyer confidence, Sercombe notes a growing trend in financial education among corporate partners. By providing employees with financial literacy programs, businesses are investing in the well-being and financial resilience of their workforce.
Overall, Sercombe’s innovative approach to mortgage broking underscores a shift towards client-centric, comprehensive financial services. By redefining the role of a broker as a trusted advisor and wealth-building partner, he sets a benchmark for industry professionals looking to make a lasting impact in the lives of their clients.
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